hello charcoal toothbrush and toothpaste

company & history.

  • what is hello?

    we’re a new kind of naturally friendly™ personal care, created by a small, passionate crew using thoughtful and effective ingredients. we’re for the 100%, so we’ve created toothpastes, mouthwashes and toothbrushes for every brusher. our product line covers adults, kids, and toddlers; whitening, fluoride and fluoride free so you can choose friendly™ with ease.

  • how much plaid do your employees wear?

    a whole lot for some reason. over the past 7 years, we think we’ve seen Craig (our friendly founder) wear 2 solid-coloured shirts, and we’re still debating whether or not one may have been tucked in.

  • where is hello products based?

    hello® is based in the heart of Montclair, N.J. fun fact: our office was a former billiards hall/den of iniquity that we converted into an open concept loft. get in touch and let us know if you’d like to come by to say hello.

  • is it true your dog is the Chief Greeting Officer?

    yup, it’s true, we have a CGO. Harbor, our company dog, is our first office greeter and calming cuddlier. and for the record, Harbor is a she-dog, and you can connect with her on LinkedIn.

  • how do you ideate and create your products?

    like everything at hello®, product ideas are a team effort, and we all share what we’d like to see in the world…or at least in our mouths and our bathrooms. we all love getting a team email from Craig at some wild hour of the night about some new product idea that popped into his head, or a sketch for a new pack design from Matt, our creative lead, which fortunately tends to come at a more civilized hour while we are all in our loft-like office/creative studio. we also find inspiration from museum and art gallery visits, foreign travel, retail safaris, and all kinds of personal stories…and lots of dreams.

  • who created hello products?

    hello® was dreamed up by one of the most creative minds in consumer goods, Craig Dubitsky. prior to hello, Craig cofounded and led the creative effort at eos, a women’s personal care brand known for its ubiquitous spherical lip balm. Craig helped launch Boots (the most trusted brand in the UK) in the US, he served as the CMO of kettle corn pioneer Popcorn, Indiana, and he was a founding investor and board member in Method Products to name just a few of his brand adventures. he was named by AdAge’s Creativity Magazine as one of the 50 Most Creative People, and was inducted into the Collegiate Entrepreneur’s Organization (CEO) Hall of Fame.

  • when was hello created?

    hello’s first product was developed in 2013 by a small, passionate crew, using thoughtful, effective ingredients.

  • why are you called hello?

    we thought oral care was unfriendly, and we thought ‘hello’ was the friendliest word around. for us, hello is about a lot of things, from how we source our thoughtful ingredients to how we treat each other inside and outside of the office. friendly is an idea and a set of ideals around how we want to be as people, as a company, and as a provider of responsible products we feel lucky enough to interact with every day.