![Hello Hello](/content/dam/cp-sites/oral-care/hello/global/about/our-company/about-us-category-header.jpg)
hello is a new kind of naturally friendly™ oral care, using thoughtful ingredients so delicious you'll rush to brush.
![Naturally friendly Naturally friendly](/content/dam/cp-sites/oral-care/hello/global/about/our-company/about-company-3.png)
we think it's time personal care, was well, personal. relevant. beautiful. delicious. friendly. and as natural as we can make it.
![Kid washing teeth Kid washing teeth](/content/dam/cp-sites/oral-care/hello/global/about/our-company/about-us-page-image-block-1-2.jpg)
![Smiling person - friendly AF Smiling person - friendly AF](/content/dam/cp-sites/oral-care/hello/global/about/our-company/about-us-inner-image-to-craig.jpg)
we're on a mission to make the world a friendlier place, starting with your mouth. hello is a new kind of naturally friendly™ oral care, using thoughtful ingredients so delicious you'll rush to brush. for reals.
![Hello taste buds Hello taste buds](/content/dam/cp-sites/oral-care/hello/global/fixing-blurs/taste.png)
delicious, natural flavours that taste awesome AF.
![Hello Planet icon Hello Planet icon](/content/dam/cp-sites/oral-care/hello/global/fixing-blurs/planet.png)
thoughtful, responsibly sourced ingredients and materials, from sustainable bamboo to boxes made from recycled paper printed with soy-based ink.
![Hello it works icon Hello it works icon](/content/dam/cp-sites/oral-care/hello/global/fixing-blurs/it-works.png)
our products work brilliantly, and without things like artificial sweeteners, synthetic dyes, or artificial flavours.
![Hello love icon Hello love icon](/content/dam/cp-sites/oral-care/hello/global/fixing-blurs/love.png)
we love people, the planet, and design. that's why hello is pretty.
![Hello people icon Hello people icon](/content/dam/cp-sites/oral-care/hello/global/fixing-blurs/people.png)
we're a team of friendly people.
![Hello smiles icon Hello smiles icon](/content/dam/cp-sites/oral-care/hello/global/fixing-blurs/smiles.png)
we think products are a reflection of our values, and what we want to see in the world. and we want more happiness and more smiles.