hello® activated charcoal fluoride free toothpaste

it’s simple, black paste = white teeth.

bpa-free, no phthalates

bpa-free, no phthalates

leaping bunny certified

leaping bunny certified

about activated charcoal fluoride free toothpaste

welcome to the dark side of the tube. A friendly force of nature. ok, we’ll stop. we’ve got a million puns about black toothpaste, but we’re serious about how awesome it is to brush with our fluoride free activated charcoal toothpaste.

our activated charcoal toothpaste whitens naturally and gently by removing surface stains without peroxide, and is safe for everyday use. beyond getting noticeably whiter teeth, it also helps remove plaque with brushing, and freshens your breath with fresh mint, spearmint, and peppermint. oh, and in case you missed it, the paste is black.

a friendly word of caution: black paste can get a little messy if you’re not mindful. please remember to spit responsibly, clean your sink, and make your mamma proud.

hello charcoal teeth whitening toothpaste is fluoride free, vegan, and free from, SLS/sulfates, artificial sweeteners/flavours, parabens, microbeads, triclosan, and gluten. like all of our pastes, we use BPA-free tubes, recyclable cartons and, of course, are not tested on animals - that would be insanely unfriendly. #brushhappy.

INGREDIENTS: Sorbitol, Aqua, Hydrated Silica, Glycerin, Xylitol, Carbon, Aroma, Xanthan Gum, Titanium Dioxide, Sodium Cocoyl Glutamate, Potassium Sorbate, Cocamidopropyl Betaine, Cocos Nucifera (Coconut) Oil, Stevia Rebaudiana Leaf Extract *. 

*certified organic / certifié biologique

Apply to your fave bristles and brush like a boss. Look in the mirror, dig your black teeth and take a selfie. FYI, black paste may be messy so please spit responsibly. Smile often.