ingredients: what we use and why we use it.

hello® uses sodium cocoyl glutamate that is made from coconut and/or palm oils as a surfactant, a technical way of saying it helps toothpaste foam and spread out while you brush to cover the various crevices of your teeth. and you thought nooks and crannies were just in English muffins.

hello® uses organic stevia rebaudiana leaf extract from stevia plants to enhance the taste of our pastes. and let’s face it, who doesn’t want enhanced tasty paste, right?

calcium glycerophosphate is a mineral supplement and a source of calcium and phosphates.

xanthan gum is derived from corn fermentation and is a common ingredient in gluten-free baking and personal care items since it’s a great thickener and stabilizer. and let’s face it, who doesn’t like their paste thick and stable?

xylitol is a sweetener derived from corn.

calcium carbonate is a mineral that removes stains and gently whitens teeth. we use it in our naturally whitening fluoride toothpaste and goodbye plaque, hello whitening fluoride free toothpaste, and it works wonders.