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everyday yay

hello oral and personal care products are thoughtfully crafted to bring a bit of magic into you and your family’s daily routine. we believe in making the world a friendlier place, one smile at a time.

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say hello to your new favs

we believe it's high time oral and personal care got a whole lot more friendly for you and your family. we're all about helping you choose what works best so you and your crew can navigate the daily whirlwind with a little more ease and a lot more joy.

Family smiling in a mirror
Charcoal and mint leaves

here’s the scoop

oral care products that work brilliantly and have no artificial sweeteners, artificial flavours, sodium lauryl sulfate (SLS), or parabens.
seriously yummy flavours that'll make you rush to brush


personal care products that make you the scent-er of attention. say goodbye to aluminum, dyes, baking soda, and parabens.
wildly enticing scents that turn your daily swipe into a fresh start

Peach ingredient
hello products in white background

we believe your daily products should look as good as they work.

choose
friendly

we're serious about being friendly. our products are vegan and not tested on animals, both real and imaginary. choose friendly and brush, swish, and swipe happy.